Winthrop University: Graduate School - MBA - Marketing
Contact Information
Graduate School
211 Tillman Hall
Rock Hill, SC 29733, USA
803/323-2204
800/411-7041 (tollfree)
803/323-2292 (fax)
gradschool@winthrop.edu

While Winthrop's campus is closed in compliance with state and national guidelines for COVID-19, our dedicated Admissions team is available to help you. To speak with someone from Admissions, please call 803-323-2191 between the hours of 9am-3pm (Monday-Friday) or email any questions to Admissions@winthrop.edu. The health and safety of our staff and students is of the utmost importance so we will do our best to be available for you as long as we can.

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Master of Business Administration - Marketing Concentration

Graduate Program Director: Keith Benson; 803/323-4834

The general MBA program is a 36 credit hour program, including nine semester hours of electives. Students who pursue the MBA-Marketing concentration are required to take the 9 elective hours in marketing-focused coursework, including topics such as global competitiveness, e-commerce, business plan writing, buyer behavior, marketing research, demand analysis, sales forecasting, and elements of the marketing mix combined with an analytical, strategic approach to marketing decision making. Many of our MBA-Marketing students work for many different organizations from advertising agencies to corporate marketing departments.

Online MBA 

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Last Updated: 3/27/20