If you are tempted by
the delicious and colorful menu at The Kickin’ Chicken, a restaurant with
multiple locations in South and North Carolina, you can thank Brandon
Oxendine ’10 for a sudden craving for poultry.
of the Kickin’ Chicken’s menu and website is one of the projects of
which Oxendine is most proud.
“It was a fun project that really is a
perfect example of what I love to do,” he said. “It was at its core a branding
project, where we redesigned their logo and visual guidelines, but it was also a
repositioning of their company, which largely manifested itself in a fun website
and some great advertisements. It's also priceless to see your work on every
table of a restaurant or as a huge window decal.”
Of course, being a
design enthusiast like Oxendine — who embarked on an individual project “A Word a
Day,” where he has created new fonts throughout the year — it’s always
tempting to say your best project is your latest project.
The visual communication major worked as a designer and
front-end developer at Google in Mountain View, Calif., armed with
supreme skills in the Adobe Creative Suite.
At Google, Oxendine worked hard on Google Profile. The website giant has more than 20 different
profiles across all of Google’s entities.
Oxendine’s beginnings are
rooted in a simple story.
“I enjoyed art in high school, and I was
told graphic design was only one way to be successful in art—not true--so I
pursued it,” he explained. “Thankfully I really enjoy it, have achieved a few
minor successes and don't regret leaving art behind too often.”
Winthrop, Oxendine frequently designed informational graphics and illustrations
Johnsonian, the weekly student newspaper, and eventually gave the
paper a design overhaul. He also spent time with a tight-knit community known as
the Friday Arts Project.
“Having time to hang out
and work together in the studios of McLaurin was priceless for my time at
Winthrop,” he said. “There was, and I think always is, a strong sense of
camaraderie among the graduating class of visual communication majors. I hope
it's that way for everyone.”
After graduation, he started with the
Charleston, S.C.,-based design shop Fuzzco. With the desire to tackle a big city, Oxendine
talked to a fellow alum and moved to Chicago to work at Designkitchen. He
attended the Build Conference in Belfast, a conference geared toward web
designers, where he met a Google employee who talked about the company and accepted a job with the company.
Oxendine recently returned to Charleston to work as design director at Fuzzco.